pro|mote

pro|mote «pruh MOHT», transitive verb, -mot|ed, -mot|ing.

1. to raise in rank, condition, or importance: »

Pupils who pass the test will be promoted to the next higher grade.

SYNONYM(S): advance, elevate, exalt.

2. to help to grow or develop; help to success: »

An understanding and appreciation of the culture of other countries may promote peace.

3. to help to organize; start: »

Several bankers promoted the new company.

4. to further the sale or acceptance of (a product or service) by advertising and publicity: »

Color TV has been more aggressively promoted as more manufacturers have joined the competition (Wall Street Journal).

5. U.S. Slang. to get by cheating or trickery: »

to promote a television set.

6. Chess. to exchange (a pawn reaching the last rank) for a queen, rook, bishop, or knight of the same color.

7. Chemistry. to make (a catalyst) more active: »

The catalyst is preferably promoted…by the addition of small amounts of aluminum oxide and potassium oxide (Anthony Standen).

╂[< Latin prōmōtus, past participle of prōmovēre < prō- forward + movēre to move]

Synonym Study 2 Promote, further mean to help something move toward a desired end. Promote applies to any phase or stage of development, including the initial one: »

These scholarships will promote better understanding of Latin America.

Further applies especially to any stage beyond the initial one: »

Getting a scholarship will further her education.